Long ago, we learned that the best way to get a job done was to roll up our sleeves and do it together. In Broken Bow, small has its own strengths. And that, properly directed, those strengths are the very ones that can keep us vibrant and moving forward.

We’re a small town. We’ll always be a small town. And we wouldn’t have it any other way. But we also know that today is a different world from yesterday, and that tomorrow will be different from today. And that, if we don’t move with the times, the times will ultimately pass us by.

The roots are deep, and the roots are strong. But they don’t keep us earthbound. They keep us growing.

Custer County’s identity is rooted in its agricultural past—straight plowed rows that would still look familiar to the settlers who first arrived here. It’s a way of life shaped by hard work, deep roots, and a pioneer spirit that continues to define Broken Bow and the surrounding region.

Today, Custer County is the third-largest beef cattle county in the nation and a leading corn producer in Nebraska. Modern agriculture and innovation thrive here, with globally recognized companies like Adams Land & Cattle, Sargent Irrigation, The Andersons, and Thomas Livestock calling the area home. Broken Bow also hosts Becton Dickinson, a global medical technology leader that has grown here for more than 50 years. Renewable energy plays a role as well, with a 50-turbine wind farm powering 32,000 homes and additional development underway.